Brief

To reinvent Purple Marine’s website presence in order to achieve market leadership in its industry sector.

Solution

To redesign the website to make it easier to use both from a customer and administration point of view.

To achieve a substantial increase in turnover through the website over 12-18 months after the launch of the new website to customers

To increase the potential percentage of orders made on-line relative to telephone sales. Although a considerable proportion of the products listed may be seen as ‘advice required’ it is still reasonable to suggest that telephone to web sales should be approaching 50:50.

The objective is to provide a seamless user experience across the entire Purple Marine website, whether this is in value added content such as news and events or product listing and on-line ordering – and wherever possible to speciality services such as Team Purple.

www.purplemarine.com